Avi Muchnick

Google Glass & Photography

Fri, 10 May 2013 14:25:00 -0400

Photographers sacrifice the present to remember the past in the future.

This weekend I attended a wedding where smartphones being used as cameras were everywhere. It really highlighted for me how people don’t live in the moment anymore. The idea of removing the barrier between you and the moment you are enjoying has always been a dream of mine. I resent spending time at my kids’ birthday parties watching the candles be blown out on a 4-inch screen instead of being fully immersed in my children’s happiness.

Until now there hasn’t been a potentially legit way to live in the moment AND preserve the memory. Enter Google Glass.

In my day job, I oversee the future of the product direction at Aviary. Our company mission is to democratize creativity. We provide a powerful photo editor that is relied on by thousands of companies and millions of people each day. So I’m not going to miss an opportunity to immerse myself in new photographic mediums we might need to develop for. We were one of the first in line to buy Glass at Google IO last year.

To be candid, my first hour with Glass wasn’t great. I won’t go into all the problems it has here. There are other more technical reviews for that. And to be fair, my disappointment is probably my own fault for buying into the hype. Despite the marketing, this is not a super-jet. It’s the Wright brother’s first plane. If I had looked forward to Glass as just a taste of things to come, I wouldn’t have been let down.

The experiment

I decided to ignore my first impressions and forced myself to wear Glass for an entire weekend, focusing exclusively on the photography aspect of it. That’s all I really cared about after all: Could I use Glass as the solution to my inability to both live in the moment and preserve my memories? That’s what I wanted to find out.

I would set to doing all the suburban weekend father things I normally do, and see how using Glass as my exclusive camera changed my everyday life: I alternate between lugging around a DSLR and using my iPhone 5 camera to capture the recordable parts of my family life: My son’s Little League and hockey games. Playing stickball with my kids in the park. Family biking and rollerblading. My daughter’s piano practice. Eating in restaurants, with 4 kids in tow.

One of the biggest challenges with Glass is not feeling like a douchebag / nerd / show-off when you wear them in public. What was clear to me was that strangers do notice them and they do not judge you negatively at all (yet). Quite the opposite actually. Google Glass acted like a welcoming beacon for strangers to come over and make small talk (always resulting in a request to try them on). I’m a bit shy and my interests don’t often dovetail with the doctors and lawyers of suburbia, so it was pleasant to find myself talking technology with strangers. Some people may find this attention uncomfortable though. I expect it will diminish as Glass becomes more common.

Actually interacting with my children became a pleasure. I will often come back from vacations with thousands of photos (no hyperbole) in my struggle to get the “perfect shot.” And while I love taking the photos, the minimalist in me always thinks about how clean and enjoyable my life would be without the added distraction of a camera. Having an uninterrupted, undistracted catch with my son simply couldn’t happen before with a phone or camera in my hand. Watching him make a great play and not having to view it through a viewfinder means I actually get to enjoy the moment in real-life with all of my senses intact.

To be sure, there are still distractions (i.e. the voice controls in a noisy Little League game don’t work very well) and there is a learning curve to not missing key moments by spending 5 seconds navigating the voice menu to take a photo or record a video (Google smartly provides a shortcut snapshot button on the frame). You are aware it’s on your face and you can’t move it completely out of your field of view, which can be headache inducing. But as you learn to use it, these first-world problems become less relevant. You can focus on being in the moment.

Glass photography can help society too. I think about the concerts and children’s plays I go to where rude people (read: everyone) hold their phones and sometimes tablets in the air to record what’s in front of them, disrupting the experience for everyone behind them. Glass also has the potential to fix that problem.

Photo by Martin Fish

What will the impact on photography be?

It wasn’t until I got home and downloaded all of my photos and videos that the importance of Glass really struck me. I could easily tell which photos and video were taken by me and which were taken by my children. The impact of point of view photography is not something I had ever really thought about, though Google had hammered that point home in their original trailers.

Is that really how gigantic I look to my children? I remember adults being huge when I was a child, but I’d forgotten just how big until now. Seeing mundane photographs from the natural height and angle of their eyes gives them life and makes the photographer relatable. These photos are not artistic, but they have a human soul.

POV photography is such a natural way to return to a moment in time or momentarily slip on someone else’s body and see the world through their eyes. While pro and creative photographers will not give up their hand-held equipment in this lifetime, I am certain that this will become the standard mode of photography for the common masses sometime in the very near future.

Google Glass is an amazing idea whose time has come. Future iterations and competition will make devices like this even better for photography. I can’t wait for Aviary to be a part of this developing medium.

New design pattern: Livatars

Wed, 08 May 2013 10:40:00 -0400

“Livatars,” a Portmanteau for “live avatars,” is a pretty simple concept: Take a traditional headshot and make it subtly animated so the person in it appears alive. It’s an homage to the living newspapers in Harry Potter and player popup profiles that appear on tv during sportscasts. We tried this on Aviary’s company page and have gotten great feedback on it from people who stumbled across it by accident.

I wouldn’t even call it a pattern yet, except I just noticed it has also popped up on wefollow’s company page as well. They did a more technically elegant implementation than us (if you don’t care about IE7-8 support): We used animated gifs and they used HTML5 background video with a CSS vector mask on top of it.

Benefits over a traditional headshot:

Not boring, without being too over the top or trying too hard. It will probably make the viewer smile when they notice what’s going on.
Makes the people in the photo that much more relatable.
Seeing one makes you want to see a photo yourself alive on that page as well. What better way to unconsciously recruit?
Simpler to implement than other about page easter eggs: Just record a few seconds of video of someone standing still and loop it back and forth.

The trick is to shoot for subtlety and have everyone try to stand completely still when you record them. You want the viewer to do a double take when they think a static snapshot blinks at them out of the corner of their eye as they quickly scan a page.

"[We] calibrated details ranging from color shifts, saturation, and contrast, to the shape and blend..."

Thu, 20 Dec 2012 16:15:45 -0500

“[We] calibrated details ranging from color shifts, saturation, and contrast, to the shape and blend of the vignettes before handing the specifications over to Aviary, a company specializing in photo editing. They applied their expertise to build the algorithms that matched our filter specs.”

- Twitter Engineering: How our photo filters came into focus

Read about how @twitter worked with @aviary to build out their new photo filters. Mad props to both teams!
(via afuchs)

Birds of a feather flock together

Mon, 17 Dec 2012 14:01:47 -0500

I’m excited to announce that Tobias Peggs has joined the Aviary flock as our new CEO!

Aviary is taking off in ways I never dreamed possible when we adjusted our strategy and launched our photo-editing SDK 15 months ago. We now have more than 25 million monthly active users of Aviary’s products, making their photos look amazing across our distribution network of 2,500 partners. We have an incredible portfolio of partners including large corporations like Yahoo!, Walgreens, Box and Twitter and many successful indie companies like imgur, PicStitch and Juicy Bits. One year after launching, in September 2012, we celebrated editing our 1 billionth photo. Just a few months later, we’re now celebrating passing 2 billion edits. It’s been a great year. But we’re just getting started…

As we move forward, it has become clear to me that the company’s accelerating growth is now bringing us into territory that is best handled by someone with a very specific set of skills and experiences tailored to match our B2B strategy. Tobias has deep experience managing accelerated growth in B2B startups, which makes him the perfect leader for Aviary as it really takes off.

Most recently, Tobias was CEO at OneRiot, managing that company’s transition from consumer to B2B, overseeing its growth and subsequent acquisition by Walmart. There are many specific elements in his background that are highly relevant to Aviary’s business:

At OneRiot, he drove fast growth in the business through the distribution of SDKs and business models to a large community of developers.

At Walmart, he was responsible for mobile products in international markets, growing the UK market from zero to 50% of typical weekly global mobile revenue inside 12 months.

He has built and managed large teams across the globe, having previously worked in the US, Europe and Asia.

But beyond his understanding of our developer-focused business, also importantly, he understands what we are doing emotionally. As a former Managing Editor of i-D Magazine, he has a deep appreciation for photography and creativity, which is critical to our culture and mindset at Aviary.

Tobias has been a mentor of mine for almost a year now. Shortly after Aviary changed its business strategy to focus on powering third party apps, one of our investors, Mo Koyfman from Spark Capital, introduced me to Tobias. He had a wealth of leadership knowledge that really impressed me and helped me think through our approach to the business as we grew our partnership base. I am certain that those conversations helped steer Aviary towards its current level of success.

Going forward, I will be Aviary’s Chief Product Officer, focusing on continuing to make Aviary’s product offering the most innovative and pure solution on the market. And in my continued role as Chairman, I’ll make sure the company course stays true on the path towards democratizing creativity.

I’m excited to get the opportunity to work even more closely with a mentor. It represents the opportunity to turn Aviary from a startup with incredible potential into a significant, growing business under Tobias’ leadership.

So I’d like to officially welcome Tobias to the flock. We’ll fly to great places together, as birds of a feather tend to do.

More on the announcement (including a note from Tobias, here)…

jimmydaly: As the veteran venture capitalist Bill Gurley said...

Mon, 17 Dec 2012 11:11:30 -0500

jimmydaly:

As the veteran venture capitalist Bill Gurley said recently, it’s important to be an optimist in the startup business, as most great tech companies “will sail close to death and then rise up again.” Just a year and a half ago, Aviary, a New York startup focused on creative tools for photo editing, was certainly lost at sea, its original vision floundering. But by drastically shifting its focus from the web to mobile, and from a consumer facing startup to one that powers other businesses, Aviary has become a juggernaut, the closest thing to a modern day Adobe for the mobile era.

A great business story and just the kind of innovation the photo industry needs. It’s also interesting that Instagram is going the opposite direction - moving mobile to the web - and is still extremely successful.

The answers you didn't want to hear

Sat, 15 Dec 2012 18:23:00 -0500

Chanukah fell out in late December 2008. My parents took my children to a Chanukah party that was open to the community in a local storefront. It was a community festival and there were inflatable rides and food and games for the little ones. Everyone was having a great time. It was a party put on by a charitable organization called the Chabad, that hosts Jewish themed events around the globe.

This was just a few short weeks after the tragic massacre in Mumbai, where terrorists deliberately attacked a Chabad house, among other targets. Although we were out in Long Island, NY, anyone attending a Chabad event anywhere in the world was on high alert.

But still, nothing could happen to us right?

Aviary’s office at the time wasn’t too far from where the event was happening, when I heard ridiculous amounts of sirens in the distance coming from the vicinity of where the party was and my cell phone started getting flooded with texts asking if my children were OK? and Did I hear about the terrorist attack at the Chabad event? A car had driven through a storefront and run over dozens of people.

I thought, no way. Impossible.

I thought… nothing.

I just ran.

There were crowds of people and ambulances and police cars and helicopters circling overhead. booming above all of them was utter confusion and panic.

People were crying. Parents were searching for their children. Police were trying to separate nosy neighbors from those who were locating relatives.

My cell phone rang – it was my parents. My heart skipped a beat.

I learned we were fortunate. My children were on the other side of the room and were not in specific danger, though they had watched the scene unfold. My parents didn’t know much except that a car had accelerated through the storefront window at full speed and plowed through the crowd of adults and children, running over several.

My parents said my kids had been playing in that spot 30 seconds earlier.

My father helped other people lift the car off of someone trapped underneath – someone I learned later was a close friend who suffered permanent damage and was taken by helicopter for emergency surgery.

14 people were injured. Fortunately, everyone survived.

We learned later that it was an accident, not a terrorist attack. Somehow an elderly man hit the accelerator instead of the brake at a red light and couldn’t get his car to stop, so he coincidentally turned it into the one temporary storefront that was jam packed with children one day of the year. Crazy.

My heart goes out to the parents and community in Connecticut who lost their children and loved ones. Their tragedy is so difficult to comprehend, even with this relatively small reference point of my own.

I’ll never forget the panic and dread and numbness I experienced that one afternoon when I didn’t have answers.

I can’t even imagine what it feels like as a parent to get the answers you didn’t want to hear.

Incredibly, Aviary pulled ahead of Facebook and Twitter in...

Sun, 24 Jun 2012 02:05:00 -0400

Incredibly, Aviary pulled ahead of Facebook and Twitter in iPhone’s Top Free rankings.

~~Currently at #26 overall and #4 in Photos in the USA.~~

Edit: Currently at #20 overall and #3 in Photos in the USA.

msg: Aviary launched a showcase app of our mobile SDK this...

Fri, 15 Jun 2012 18:21:18 -0400

msg:

Aviary launched a showcase app of our mobile SDK this week. It seems like developers aren’t the only ones who like the app :)

http://itunes.apple.com/us/app/photo-editor-by-aviary/id527445936?mt=8&ls=1

53's Paper

Mon, 02 Apr 2012 18:15:33 -0400

53's Paper:

parislemon:

My god is this app gorgeous. One of the best-looking iPad apps ever created, and a perfect example of creativity/creation on the device.

This is the first pure creativity app that has ever made it onto my dock. I use it EVERY. SPARE. SECOND. I find that it’s a form of creative meditation for me. This is the drawing app I have been waiting 15 years for, ever since I first discovered the clunky Wacom tablet experienced.

I haven’t even really tried it with a stylus yet. I almost don’t even want to.

I’ve had the app for 48 hours and it’s woken something hungry inside of me.

Best money I’ve spent on a mobile app to date.

Thu, 01 Mar 2012 14:26:00 -0500

On painting lessons

Mon, 02 Jan 2012 09:12:00 -0500

She paused.

“Um, what are you doing?”

My wife stepped carefully over a paint can and one of my legs. She peered quizzically at my lower half, sticking out from under my 8-year-old’s newly painted desk as if I was tuning up a car.

“I’m teaching Kayla a lesson.”

“By painting under her desk?”

“Exactly.”

“Wait, what? That’s a lesson?”

“It’s one of the most important ones I know. I’m also inscribing a note.”

She waited.

I finished up, snapped a photo of the inscription and popped out from below. I showed her the photo on my phone.

She understood.

_____________________

The desk was a present. My daughter turns 8 today and more than ever I feel like a father. It’s not just her age that makes me feel this way, but her growing talents and my responsibilities in nurturing them. She, like me, is a Builder of Things.

She draws. She paints. She makes books (as in literally, *makes* them, from the bindings to the illustrations to the stories within). She makes puppets. She takes photos. She. Makes. Things.

And she is very, very good at what she does.

I want to help her channel her creative energy in a way that will let her inspire others as she grows. She is a next generation maker and the creative tools already at her disposal make my childhood tools look like Play-Doh in comparison (because, actually that’s what it was). She will be leaps and bounds ahead of me. I want to pass on some of the lessons that I only learned in my twenties and thirties, now, while she is still moldable.

_____________________

This particular lesson is simple:

I’m not going to tell her there is an inscription under her desk or even that I painted all the areas normally hidden from view. But one day - probably at some point over this year or the next - she will be playing hide and seek and find shelter under the desk. Maybe she’ll be recovering a lost toy and happen to look up. She might notice that I have taken time to painstakingly paint an area of her desk that is normally never seen.

She might not.

But at some point in the near future, she will notice the inscription:

And then, I hope, the lesson will be learned.

More to come on Twitter @avimuchnick.

On startup transparency

Fri, 30 Dec 2011 13:51:59 -0500

When I first started @Aviary, I planned to be completely transparent about the company’s progress with everyone: employees, users and total strangers.

I understood that traditionally, early startups were in complete stealth mode and closed about their plans and progress.

That seemed silly to me.

It didn’t make those startups seem mysterious. It made their ideas seem indefensible if the only way to protect it was to keep quiet about it: A good startup idea is one that leverages the founders’ unique insight, backgrounds or positions in a defensible way. Worse, being silent made their progress seem minimal: It’s rare that a successful startup stays quiet for very long.

Take this January 2010 tweet from Dennis Crowley on Foursquare’s early growth, for example:

Your silence speaks volumes

There is cruel irony in that even people who think they are being stealthy aren’t. You are always sending signals to everyone around you, even by not sending any at all. When you are quiet about your progress or lack thereof, you are actually sending out terrible signals to the world.

Ycombinator’s Paul Graham can always tell when a startup is dying:

For us the main indication of impending doom is when we don’t hear from you. When we haven’t heard from, or about, a startup for a couple months, that’s a bad sign. If we send them an email asking what’s up, and they don’t reply, that’s a really bad sign. So far that is a 100% accurate predictor of death.

Transparency is good across your company

One of my good friends and former Aviary engineers, Mo Boehm, once commented to me:

“It’s probably a good idea to write all of your code anticipating that a thousand people will see it.”

Damn straight. Transparency (or the intention of it) leads to better decisions, in code and the real world.

Once you’re in the habit of being transparent, you make better decisions simply because you have no choice. You are being judged by everyone, and that’s a great thing. You can’t coast along or plateau without being held accountable by the world. An underperforming startup flying under the radar of the world is the worst thing for everyone involved in that startup. You can only coast for so long. Money runs out and investors will eventually see your flat stats. Being transparent with the world will force you to deal with problems immediately, before it’s too late.

And if you have no skeletons in your closet, you can’t be caught off guard when sensitive data inevitably leaks (because it will).

Learning the hard way

In Aviary’s early history and against my better judgement, I abandoned being transparent after someone close to the company told me I was being naive and that data shouldn’t be shared, not with strangers and not even employees. I wasn’t experienced and confident enough at the time to trust my instincts. This person was well meaning, but in retrospect it was wrong advice for Aviary.

There were repercussions in a variety of ways:

Our users lost a personal connection to the team. We were no longer Aviary: the Product Team, a scrappy, enthusiastic group of individuals trying to change the world by making cool products. We were just Aviary: The Product. Users can’t have a personal relationship with a product.
Our users no longer had any insight into our product plans. Some of our earliest feedback and user excitement came from regularly checking the Aviary blog for new tidbits on what was coming out and how traffic was performing. After getting quieter we lost a lot of that prime buzz among our earliest adopters.
Our employees no longer had any window into how we were performing. When we tightened our belts, as will happen in startups, it caught them completely by surprise. Not cool. It makes those who stayed with the company lose their feeling of job security that comes with a window into the data. NOTE: Startup employees don’t fear being let go. They fear it happening unexpectedly.
The lack of transparency filtered out into other ways, that ultimately infected the company DNA. For example, my team would be loathe to share bad news about late deadlines, etc… with me. And I in turn would be loathe to share bad news with investors and the board. Not healthy.

It reached a point when I decided I had enough and was going back to the basics. At the same point we officially repositioned Aviary as a photo-editing API that developers could plug into their apps, I sat down my team and told them that from this day on we’d be completely transparent as a company. The culture had to change.

We make it a point to share key aspects from our board meeting with the entire team afterwards. Every week the team is given a full update on our growth metrics, product roadmap, current strategy, bd partnerships, etc… And most importantly, we’re back to interactively sharing our progress with the world.

In retrospect, I learned two very valuable lessons that I won’t ever need to repeat:

Always be transparent.
Trust your own instincts. But that’s a post for another time.

More to come on Twitter @avimuchnick.

"Reverse sexism" in tech isn't sexism

Wed, 21 Dec 2011 19:12:05 -0500

TechCrunch ran an article on a new startup accelerator geared towards women-founded mobile companies. Of course this immediately attracted trolls. I saw the following comment by a TechCrunch reader named Chad Moran:

If men did this it would be considered sexist… just sayin’

It had 6 likes, which bothered me more than the comment itself. I replied:

I hear this argument all the time for different underrepresented demographic groups. It’s a weak argument. The point of groups like this is to bring equality to the industry as a whole. An over-represented group should not be given tools to maintain it’s dominance. That’s not just sexist or racist or bigoted: It’s inequitable.

Chad wrote back:

Avi Muchnick I don’t think the tech industry is against Women at all. I think it’s just been a lack of momentum and drive. I’m all for Women in tech and support their want to be accepted into such an industry. However it’s true. If men created a “pro men” group it would be criticized every which way for even existing.

Ouch. “Lack of momentum and drive?” Not even worth addressing that. My final point to Chad:

Chad Moran Yes, it would be criticized because it doesn’t need to exist in order to help men out. It’s a pointless group whose existence is really predicated on keeping women out of tech, rather then keeping men in.

I think any movement that is founded for the purpose of boosting an (unfairly) underrepresented minority in an industry should not be viewed the same as a movement founded for the purpose of maintaining an unfair monopoly.

Hey LinkedIn, you have a serious user experience flaw

Thu, 08 Dec 2011 12:49:00 -0500

A couple of days ago I decided to update my LinkedIn contacts and see who I might have missed. I used their handy import contacts form and without realizing it, inadvertently spammed 1500 of my contacts (I’m lucky that LinkedIn sets a max import of 1500, or this would have been much, much worse).

The problem seems to be that with the update to OS X Lion, scrollbars no longer appear… so it’s not obvious that in addition to the 8 contacts displaying on the screen, there are also 1492 selected by default, hidden below the fold.

Look at this image (click to open in a new window) and tell me how you could know that more people are hidden if you scroll in that area. Technically, LinkedIn does tell you that 1145 are selected in small unnoticeable font, but the implication from looking at this page is that only 8 are appearing on screen (and I just assumed since only 8 were showing there would be multiple pages of contacts to choose from).

So why is this bad? Well, the implications for me personally are obvious:

I annoyed a lot of people I don’t know (since Gmail adds anyone you have ever communicated with).
Worse, I invited some people I do know, but didn’t really want to add on LinkedIn. I try to keep LinkedIn strictly for professional relationships, preferably ones where I have actually dealt with the person directly.

Now I’m stuck in the awkward position of having to unconnect from countless people I’m going to have to bump into in the grocery store, at family events, etc… Or I could ruin the integrity of my LinkedIn network by leaving them connected. Either way, no good.

But the implications for LinkedIn are far, far worse:

LinkedIn’s value proposition is the integrity of its network. LinkedIn knows this and seems to take this very seriously (the site is peppered with reminders not to add people you don’t know). Having a network of people who were accidentally added dilutes the power of someone’s real network and undermines the value of the system itself.
I have a problem trusting LinkedIn with any of my data going forwards and will give the same negative recommendation to anyone I interact with on or off LinkedIn when the subject comes up. And every single one of the people I invited was given the same warning.

From talking with my friends, I quickly learned that I wasn’t the only one to make this mistake. Many of them had either this exact thing happen to them or have received LinkedIn spam from someone else. This is not the reputation a professional social network should want.

LinkedIn needs to update this major user experience flaw ASAP – I would disable the import contacts form completely until this is addressed, if I was in their shoes. The number one priority for a social network should be making it’s users feel that their data and network is safe from abuse.

When it comes to priorities: Treating customer data with integrity trumps viral growth, every time.

You can't compete if you're not solving a new problem

Thu, 22 Sep 2011 12:10:00 -0400

From this TechCrunch piece on how Microsoft is losing badly with Bing:

Bing is not a bad search engine. I repeat: Bing isnot a bad search engine. But when you’re wondering directions to a place, shopping for something new, or just curious about what this or that means, you’re likely not thinking to yourself: “Oh, I’ll Bing that.” No, no, no. You Google that sucker. Because Google is a verb. And Bing is not.

Exactly right. Google is literally a part of people’s vocabularies at this point and Microsoft is trying to compete with them without solving any new problems.

It’s not lowering consumer costs. Google is free to use.
It’s not offering a better user experience. Google is relatively simple and the ads aren’t too obtrusive.

And most importantly:

It’s not offering better search results.

Microsoft isn’t solving any problems by offering an alternative search engine. Google wasn’t broken. Or at least not broken enough to drive users to try multiple search engines. Those days are long gone.

This war isn’t really a search engine war anyway. It’s an advertising network war and search is just the lure to bring targeted eyeballs that can be sold to advertisers.

If Microsoft really wanted to innovate, instead of chasing after a 10-year market leader in computational search on a purely “I want to play too” basis, it should have set it’s sights on new waters: Social search. Instead of investing in Facebook and sinking $9 billion into Bing, it should have bought Facebook in 2007 and attacked the advertising network war from the social front instead.

Because ultimately, there’s going to be one winner in this advertising network war between Google and Microsoft, as social search becomes more and more relevant.

And that’s Facebook.

Watch out J.K. Rowlings

Wed, 15 Jun 2011 22:27:00 -0400

Did I know that I had authored and published a book called “Eye Candy” in Japan? No. No I did not.

If anyone buys it, please let me know how it is and if it’s ~~good~~ amazing I’ll add it to my portfolio. I’m particularly curious how good my Japanese is.

天気の良い日!

mayafish: smartasshat: lafix: braiker: This guy should get...

Mon, 23 May 2011 12:43:54 -0400

mayafish:

smartasshat:

lafix:

braiker:

This guy should get all the jobs.

Son of a librarian and a Capricorn? Hello? Republican nominee?

The people who work at Aviary are funny and we do viral things. I PRINTED THIS OUT AND TAPED IT UP IN THE KITCHEN SO I WOULD LIKE RECOGNITION FOR THIS, THANK YOU VERY MUCH.

I WAS THE AUTHOR OF THIS EMAIL TO PRANK MAYA AND WANT NONE OF THE CREDIT THANK YOU VERY MUCH. Ok, maybe a little. Pssst, http://jobs.aviary.com - we’re hiring!

Replying to spam

Tue, 17 May 2011 22:26:01 -0400

Earlier today I got this polite, but spammy note… which represents the umpteenth time I have been cold emailed by various individuals from this company.

Avi,

My name is Tom H———— from COMPANY and this is an unexpected note. Thanks in advance for the time and consideration.

COMPANY understands that there are 3 undeniable trends online businesses like yours are looking to take advantage of:

1. More and more content is moving online, thus end users have a broadcast quality expectation whereby revenue dollars are aligned to their experience

2. There is explosive growth in web enabled mobile devices and in mobile content consumption. Reports show more smart phones will ship worldwide in 2011 than laptops and PCs combined

3. Gartner states most companies are leveraging about 10% of the computing resources available them via their own infrastructure (owned and managed infrastructure is not optimized). Therefore there is huge movement to cloud infrastructure so you pay for what you use and nothing more, further lowering CapEx costs and costs surrounding the management of infrastructure.

COMPANY helps its clients solve the challenges mentioned above and many more. I was hoping to gain some insight into whom within your organization would be best to discuss this with. I am equipped to discuss with various stakeholders within your organization if need be. Marketing, IT, business development, etc. Can you point me in the right direction?

Regards,
Tom

Tom H————
COMPANY

I was in a snarky mood and replied:

Tom,

My name is Avi Muchnick and this is an unexpected reply. Thanks in advance for the time and consideration.

Avi Muchnick understands that there are 3 undeniable trends in sending unsolicited emails that businesses like yours are looking to take advantage of:

1. Provide a polite but carefully worded apology in the initial introduction, thereby acknowledging the awkwardness of the intrusion and humanizing the interaction to combat said awkwardness.

2. Immediately follow up on the introduction by providing a numbered list of no more than 3 examples, as people’s attention spans are short and providing a modicum of organization that the eye can gravitate towards will gain their respect.

3. Reference an unverifiable quote from a semi-famous and trustworthy source, thereby following up on your humanization and organization with some tacit data that makes the reader more likely to believe your sales pitch (which will follow the numbered list, of course). For example, did you know that Abraham Lincoln said that 90% of the quotations on the Internet are made up?

Finally, introduce your sales pitch! Did you know that 100% of Avi Muchnicks on the Internet don’t appreciate receiving cold calls from telemarketers or template emails? Avi Muchnicks are best equipped to use email to reply to actual communications from trusted members of their network. On the off-chance that Avi Muchnick wasn’t the best target recipient of your sales pitch, you can now leverage your temporary established bond to request a warm introduction to a fellow member of his organization.

Regards,
Avi

Avi Muchnick

Follow me >
http://twitter.com/avimuchnick

And then he apologized and now I feel bad. But only a little.

Shark Tag: You're it

Sun, 03 Apr 2011 22:43:00 -0400

NOTE: This post is an entry to qualify for the Summit Series Shark Tag qualifications.

The biggest problem facing the oceans today is actually not pollution, over-fishing or off-shore drilling:

It’s apathy.

Most people are unaware that the ocean is the most critical component to supporting life on this planet. They certainly don’t realize that there is a 100-million ton garbage island made up of toxic plastics that are being actively consumed by marine life and passed up the food chain to our own dinner plates. To them the ocean is a beautiful getaway to retreat to once or twice a year. Pollution is at worst an eyesore to avoid stepping on as you pad barefoot on the beach.

If you ask anyone off the street what is the scariest thing they might expect to encounter in the ocean, the answer is almost certain to be sharks. But sharks pose no serious danger. You are 16 times more likely to get killed driving to the beach than being eaten in the water. And you are 3,000 times more likely to die from cancer caused by exposure to polluted water than being eaten.

What people don’t realize is that humanity is actually the sinister monster lurking in the depths. We need to spread awareness about the real monsters in the depths. Us.

Fortunately, I know a thing or two about creating viral awareness.

Worth1000.com, a company I founded in 2002, hosts daily “photoshop contests” where artists are invited to submit a creation based around a theme. The entries they create are amazing works of art and go viral instantly, being forwarded around the web through email, Facebook and social news sites.

I will create a series of open contests on Worth1000 to help spread awareness of the actual issues impacting the ocean. We’ll even provide free photo-editing software for artists without Photoshop (courtesy of Aviary.com, another company I founded).

These kinds of contests will be powerful enough to go viral and should help raise awareness to the public in a way that a traditional PSA cannot. A picture is, after all, worth a thousand words.

-Avi Muchnick

Supplemental Contest Examples to launch on Worth1000

Contest 1: Water World
Show an ordinary world with common scenarios replaced with ocean scenery to help viewers visualize the connected interests of the oceans and land.

Contest 2: Fish Swap
Help illustrate the connected nature of the land world to the ocean world by swapping out everyday items with sea life.

Contest 3: If Fish Ruled
What if Fish ruled the world and humans were lower on the food chain?

Celebrity Mutation
What kind of horrific mutations might exposure to pollution in the oceans cause? Let’s show the impact on well-known celebrities.

Open Source Idea #1: Catalike

Thu, 22 Apr 2010 14:37:00 -0400

Well, here goes my first Open Sourced idea. Gulp.

Catalike: Find like-minded strangers near you

“Many of us have experienced the feeling of being in a lonely crowd: Walking through a crowded city or being in between sessions at a conference and *knowing* that dozens of the people you pass by might be likeminded and fun to hang out with, but there’s no easy way to meet just them (without cutting through dozens of awkward icebreakers, small talk and then personal discovery to see if you align).

What if you could pass someone on the street and get an automated alert if they shared your interests (and were looking for a meeting as well)?”

I’m sharing the idea along with the branding (which still needs a bit more polishing), domain name, 5-year roadmap and adoption plans.

I don’t really expect anyone else to use it, but even if it results in some great conversations and me meeting other interesting people then it’s a post that was well worth it.

For this particular idea I am asking 10%, an advisory role and right of first refusal to invest in any startup that makes use of the idea and executes the hell out of it up to the prototype phase.

Is that too much? Too little? Please do let me know your thoughts. It took a lot of rewiring my brain to get comfortable posting this completely publicly (but knowing that I would have no time outside of my duties at Aviary.com and Worth1000.com to execute on this myself). So I’d appreciate any and all feedback. If this generates an interesting discussion, I’ll definitely post more.

The full idea, files and more are here.